Lesson 1: Observe and Learn

The Social Learning Theory, according to Albert Bandura, is the idea that, through repetition and the environment surrounding them, people learn their behavioral patterns. Bandura claims that psychological factors and one's environment are mainly the influences for the way people act.
Basically, the way people act around you, you tend to pick it up and act the same way others do.
People are influenced by many different factors, whether it be family, friends, or, you guessed it, the media. Since television is viewed by hundreds of thousands of people, the likelihood of something affecting them in an emotional way is likely. When we watch a commercial that advertises a beauty product, girls want to get it for themselves. When boys see how muscular they can become through using a certain protein powder or some steroids, they clamor for it.
I chose this article because it reveals how the Social Learning Theory affects humans, and how the media is incorporating it to make sure that their influence, the constant repetition that 'this product will make you happy', makes people think that they need a certain thing, no matter how trivial it may be. This manipulation has been going on for quite some time, and will forever continue, because humans are made so that they observe and listen to whatever voices are telling them.

http://abea.asu.edu/v25/v25v22n2.pdf